2019 MBLM Brand Intimacy Study Ranks Chevy as Top Automaker
Chevrolet has found itself at the heart of many American drivers. At least, that’s what we’ve gathered from the 2019 MBLM Brand Intimacy Study. In the 2019 study, the results of which were released in the fall, Chevrolet was named the number one automaker and number four brand overall in terms of how it performs emotionally with consumers. MBLM calls this the “science of emotion.”
It’s truly an honor for Chevy not only to sit at the top of the automaker list but to rank up in the top four with brand emotion geniuses, including Disney, Apple, and Amazon. In fact, Chevy beats out favorites like Netflix, PlayStation, and YouTube.
So, how did MBLM determine which brands had the best intimacy with consumers? The organization surveyed 6,200 customers (3,000 of whom were in the U.S.) to rate their interactions with brands in industries like media and entertainment, technology, fast food, and, of course, automotive. Specifically, MLBM’s Brand Intimacy Model looked at five things: a strong emotional connection; the user; three stages of intimacy (sharing, bonding, and fusing); six archetypes of intimacy (fulfillment, identity, enhancement, ritual, nostalgia, and indulgence); and the Brand Intimacy Quotient, which is determined by the amount of users who are intimate with a brand, the stage of intimacy between those users and the brand, and the archetypes.
Visit El Dorado Chevrolet to explore our new vehicles and see why Chevy was ranked the top automaker.